Branding & Visual Identity
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Del Gaucho ™ is a butcher shop with ethically sourced, sustainably raised meat and poultry with the highest standards put in place.
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Gauchos are nomadic cowboys in the regions of La Pampa, Argentina. They survived by raising cattle and economic and cultural activities derived from it, especially the use of leather and the consumption of meat roasted on the embers.
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Gaucho Culture & Quality
The high quality of the meat, traditional garment and heroic character with an engrained love for freedom and the open air. -
Prestigious and expert; denotes exclusivity, elegance while remaining friendly. Trustful.
This brand manual provides a guide to the elements that make up the
graphic identity of the brand Del Gaucho ™
